Alan Williams is a coach, trainer, motivator and expert in the areas of wellbeing and lifestyle, fitness and confidence building.

He uses a decade’s experience and specialist knowledge to get clients fitter, eating better and feeling happier.

Alan's methods have attracted a large audience with clients and social media followers loving his focus on all aspects of health and well-being.

From 1:1 coaching calls to speaking to thousands at motivational seminars; Alan is passionate in his belief that wellbeing can be achieved by everyone.

Alan’s experience includes eight years working as a fitness coach for the Radisson Hotel Group.

The Sligo-native began his own journey to fitness and wellbeing as a teenager growing up in the village of Bunninadden.

“I was painfully shy,” he says. “I wanted to do something that would turnaround my confidence and give me energy.”

Exercise' and learning the other pillars of wellbeing such as health and nutrition, gave him the belief to realise his dreams.

Alan’s mantra is personal commitment. “As an AW Coaching client, you will get my complete focus and ongoing support.”